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Résume

Here is a more in depth overview of what I do.


Professional experience

Communications & Marketing Assistant, California State University San Marcos, September 2021-present

  • Research, interview subjects and write bylined articles featured on university’s NewsCenter website, CSUSM homepage and institution’s alumni magazine, Steps.
  • Responsible for curating and summarizing daily news articles and media mentions for distribution to campus leaders and communicators.
  • Write news briefs for CSUSM’s NewsCenter website to highlight university events.
  • Draft press releases to highlight university hirings and events.
  • Manage all aspects of university’s @csusmnews Instagram, increasing its following by 33% since taking over account in June 2022.
  • Manage Twitter content on @csusmBriana to highlight and promote university events, news and other stories, including live tweeting at major university events such as commencement and convocation.
  • Write content for university’s digital video boards to promote campus constituents and news.
  • Collaborate with University Communications team in weekly editorial meetings to plan and assign stories, coordinate email newsletter.
  • Participate in biannual campus communicators meeting with more than two dozen university partners.
  • Led mock interviews in media training for Associated Students, Inc., leaders in June 2022.
  • Updated metadata for university photos in PhotoShelter to improve searchability for campus communicators.

Freelance writer, CG Sports Company, February 2022

  • Wrote profile story on Paralympic gold-medalist swimmer McKenzie Coan.

Barista, Starbucks, May 2021-January 2022

  • Provided exceptional service to 300-plus customers per shift.
  • Prepared beverages while ensuring special requests and personal preferences were fulfilled.
  • Maintained safe, clean and professional store atmosphere.
  • Memorized recipes for more than 50 specialized beverages and seasonal offerings.

Depop, Self-Employed, 2021

  • Curated personal portfolio of second-hand clothing styles and handmade jewelry using social media platforms, including TikTok and Instagram.
  • Cultivated more than $600 in sales.

Education

Bachelor’s degree in communication, California State University San Marcos, May 2023

Associate degree in communication studies, Palomar College, May 2021

Notable skills

  • Proficient in Associated Press style.
  • Proficient in American Sign Language and basic French.
  • Experience with Microsoft Word, MyEmma, PressPage and PhotoShelter content management systems.

Honors and activities

  • Dean’s List, fall 2021 and spring 2022
  • Participated in two-day 2021 Professional Development Forum for CSU Communicators, which included communications professionals from across 23-campus California State University system.
  • Participated in 2021 CSUSM Student Employee Development Conference.